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Taking on a New Business Role: Becoming Your Own Marketing Department

Whether you're a solopreneur or have a team of employees, as a business owner, you likely wear many hats. When it comes to marketing, you may be the only one responsible for driving awareness and generating leads. While this can seem daunting, there are some simple steps you can take to make sure your marketing efforts are effective. The Baxley-Appling County Chamber of Commerce details them below.Assessing Your Current Marketing Strategy The first step is to assess your current marketing strategy.